Our Clients
Hadden Rankin property website
The Challenge
In the real world HaddenRankin had an excellent brand in and around the Edinburgh area, but on the web they didn't exist at all. They needed a means to market more efficiently to their current customers, and employ a strategy to attract new ones.
The Opportunity
No website meant we had a clean slate; we could start from the ground up. We conducted a persona workshop to identify their core customers. This then helped lead the content plan that would deliver the right content at the right time, making it very easy for visitors to use the site. Always focussing on using the latest technologies the Beta site was one of the first websites to employ the google street view.
The result
A very clear and simple user experience that speaks to their visitors on a personal level. It even allows you to change the colour (yes it's gimmicky but we love it). The most important part of this is the measurement of the success of the site. We have integrated Google analytics with defined Goals for the site to achieve. Now that the site has been launched the hard work begins.
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