1000 members and counting...
Primark are taking advantage of social platforms to give people a say on a new Primark store for Edinburgh. In only three weeks we have already surpassed the 1000 member mark.
Together with Holyrood PR who provide the best PR in Edinburgh. We utilised the ning.com social platform to help the fashion retailer communicate with shoppers and other interested parties in order to meet new planning consultation requirements in Scotland.
A Primark spokesman was quoted as saying: "Edinburgh is world-famous for its architecture and is growing in importance as a shopping destination and we have long wanted a presence in the city. Since our plans are for a flagship store in an iconic location, it is important we hear all views and that the process is done thoughtfully."
This is a great example of harnessing the right tools for the job.
Related links:
http://www.primarkedinburgh.co.uk
http://www.holyroodpr.co.uk
