Death of an icon
What with the sudden departure of muscial genious Michael Jackson and Sevenites icon Farah fawcett in the past 24 hours, it has been a very strange day indeed. But hidden deep amongst the media frenzy, there was the discreet story of a british icon coming back to life.
The birth of a british tradition.
Woolworths reinvented itself this week as a web only store. Bringing with it all the things from the old bricks and mortar stores you would expect minus the over heads and the shop lifting. You can even get your pick and mix.
Time will tell if it will be a success or not, but if it shows anything, is that the power of the brand and the opportunites that digital can bring can still keep customer loyalty. Even when it has departed this recession riddled real world.
Now go and get yourself a quarter of sherbet lemons...you know you want to.
